For many businesses advertising on Facebook, the constraints of a personal ad account can limit their growth potential. That’s why a Facebook agency ad account is crucial.

If you’re wondering what a Facebook agency ad account is and how it sets itself apart from a personal ad account, you’ve come to the right place. This article will explain everything you need to know and guide you through the process of obtaining your first agency ad account.

What is a Facebook Ad Agency Account?

A Facebook Agency Ad Account is a specialized advertising account offered by Facebook exclusively to approved marketing partners, such as MARMAK HUB. These accounts are designed to meet the demands of agencies managing extensive advertising campaigns for multiple clients.

Advantages of a Facebook Agency Ad Account

One of the key advantages of a Facebook Agency Ad Account is the additional privileges it provides, which are not available with a standard Facebook Ad Account.

Potentially Better Results and ROI

Agency accounts offer access to top-performing ad accounts, often whitelisted and validated directly by Facebook, which enhances their credibility. This helps advertisers reach their target audiences more effectively.

Higher Spending Limits

While standard Facebook Ads accounts may impose restrictions on advertising budgets within a specific period, agency accounts generally have significantly higher or even unlimited spending limits. Due to the substantial ad expenditures managed by marketing agencies, Facebook provides these accounts with higher daily spending limits, enabling the management of larger advertising budgets for clients.

Quicker Ad Approval Process

Facebook ad agency accounts can bypass the usual approval process required for new accounts. This means you can begin running ads immediately without waiting for approval or business verification.

Higher Possibilities of Account Recovery

Ad accounts may face suspensions from Facebook due to policy breaches or errors by Facebook moderators, resulting in loss of progress and the need to restart campaigns. While you can apply for account recovery, the success rate is often low and not guaranteed for everyone. However, if you use a Facebook agency ad account, the agency will provide an alternative account immediately, allowing you to continue your activities with any remaining budget transferred. The original account remains under appeal, and if the appeal is successful, it can be reinstated.

What’s The Cost for a Facebook Agency Ad Account?

If you decide to partner with a marketing agency to access an agency account and manage your campaigns, you will likely incur a separate service fee. This fee can vary based on several factors:

• The Agency You Choose: Different agencies have different pricing structures.
• The Complexity of Your Campaign: More intricate campaigns with detailed targeting or multiple ad sets may require more work from the agency, potentially resulting in higher fees.
• Your Campaign Budget: Some agencies use tiered pricing, where fees scale according to the total ad spend.

Many agencies charge a percentage of your ad spend as their management fee, typically ranging from 5% to 10%, though it can sometimes be higher. Some agencies may also base their charges on the number of rented accounts.

It’s crucial to discuss the agency’s pricing structure openly. This will help you understand exactly what you’ll be paying and ensure it fits your budget and aligns with your campaign goals.

How to Get a Facebook Agency Ad Account?

Step 1: Find and Evaluate Potential Agencies

Assess the agency’s team members, their skills, and their capability to manage ad accounts effectively.

Seek out agencies with experience in Facebook advertising and a strong understanding of your business goals.

Step 2: Contact Agencies for Information

Reach out to the agencies you’ve shortlisted. Inquire about their services, pricing, and the process for setting up a Facebook agency ad account.

Ask about their daily spending limits, access to Facebook representatives, and account recovery procedures.

Step 3: Choose a Trusted Agency

Select an agency that builds your trust and makes you feel confident in working with them. Ensure they have a transparent workflow and clear communication channels.

Verify their qualifications and legitimacy before making a commitment.

Step 4: Provide Information to the Chosen Agency

Once you’ve selected an agency, provide the necessary information, including your business details and payment method.

The agency will either create a new Facebook ad account for your business or link your existing account to their management system.

If a Facebook agency ad account is your preferred solution for advertising campaigns, consider renting your first account from MARMAK HUB. As a Meta Business Partner offers high-performing accounts to ensure your ads run smoothly and effectively.

How to Choose the Right Facebook Ads Agency to Partner With

Choosing the right Facebook Ads agency can greatly influence the success of your campaigns. Selecting an unsuitable agency or provider can have unexpected consequences for your business. Here are key factors to consider when making your decision:

Expertise and Experience:

• Track Record: Look for agencies with a proven history of success in your industry or niche. Request case studies that demonstrate their results with similar clients.
• Facebook Ads Expertise: Ensure the agency has a comprehensive understanding of Facebook’s advertising platform, including targeting options and campaign optimization techniques.
• Team Composition: Opt for an agency with a dedicated team of Facebook Ads specialists who are well-versed in the latest platform features and trends.

Communication and Transparency:

• Clear Communication Style: Choose an agency that clearly explains their strategies, reporting metrics, and proposed budgets. Effective communication is vital for a successful partnership.
• Transparency in Approach: Ensure the agency is transparent about their processes, fees, and methods for measuring campaign success.
• Regular Reporting: The agency should provide regular reports on campaign performance, allowing you to monitor progress and make adjustments as needed.

Final Words

We hope this guide has provided you with the knowledge to select the right partner for your first Facebook Agency Ad Account. Remember, choosing the right agency can make a significant difference in your campaign’s success.

If you have any questions about Facebook agency ad accounts or want to learn more about our pricing and services, feel free to contact us.