Ensuring your website complies with Google Merchant Center’s guidelines is crucial for maintaining uninterrupted access to Google’s powerful e-commerce tools. Google employs a thorough verification process to assess your website’s compliance, utilizing both automated and manual checks. Here’s a closer look at how Google Merchant Center checks websites:

1. Automatic Crawling by Search Bots

Google’s search bots automatically crawl your site to identify potential issues. This automated process begins once your site is verified and connected to Google Merchant Center. The bots evaluate various aspects of your site, including:

• Broken Pages: Pages that return a 404 error or are otherwise inaccessible.
• Duplicate Content: Identical content appearing on multiple pages can lead to penalties.
• Overall Site Structure: Ensuring that your site is well-organized and user-friendly.

Negative findings, such as broken pages or duplicate content, can impact your site’s standing and lead to a Merchant Center account suspension.

2. Manual Verification by Moderators

Google employs a global team of specialists from countries like Poland, Vietnam, and the Philippines to conduct manual compliance checks. These moderators:

• Visit Your Website: They navigate through your site to ensure it functions smoothly.
• Test Functionality: They check for operational issues such as broken links, slow loading times, or other errors.
• Evaluate Compliance: They ensure your site meets all of Google’s policies and guidelines.

Manual checks add a human touch to the verification process, catching nuances that automated bots might miss.

3. Manual Check by the Support Team

If you encounter issues or have questions, you can reach out to Google Ads support. The support team:

• Reviews Complaints: They assess any issues reported by users or detected by the system.
• Conducts Extraordinary Inspections: They initiate additional checks if needed to resolve specific concerns.

This support ensures that ongoing compliance issues can be addressed promptly, providing a pathway to resolve any disputes or problems.

Avoiding Google Merchant Center Blocks

To prevent your Merchant Center account from being blocked, ensure your website adheres to all guidelines and regularly monitor for potential issues. At MARMAK HUB, we specialize in unblocking Google Merchant Center accounts. Since the beginning of the year, we have successfully unlocked 27 Google Merchant Center accounts, helping businesses get back on track and maximize their online potential.

By maintaining a compliant and well-functioning website, you can avoid disruptions and make the most of Google Merchant Center’s powerful tools.