When people think of Google Ads, they think clicks.
But what you really want? Profit. ROAS. Sustainable scale.
That’s exactly what we delivered for a growing real estate platform.
The Mission: Stop Burning Budget, Start Driving Conversions
Anisad came to us with a common problem:
Good visibility. Decent traffic.
But leads? Expensive and inconsistent.
We did what most agencies don’t — we looked deeper, ran the numbers, and rebuilt the campaign from the inside out.
October vs. November — What Changed?
Metric | October (Before) | November (After) | Change |
---|---|---|---|
Impressions | 232,131 | 215,156 | 🔽 -7.3% |
Clicks | 11,653 | 18,573 | 🚀 +59.4% |
CPC | $0.41 | $0.41 | ➖ No change |
Conversions | 280 | 570 | 🔥 +103% |
Conversion Rate | 1.51% | 2.98% | ⚡ +97% |
CPA | $17.03 | $13.48 | 💸 -20.8% |
Let that sink in. Same CPC. Double the conversions. Lower cost per lead.
That’s called efficient scaling.
What We Did (And Why It Worked)
1. High-Impact Ad Testing
We rewrote headlines, refined descriptions, and optimized CTAs — not for clicks, but for intent.
More relevance = more qualified leads.
2. Audience Reengineering
We stripped out low-performing segments and built audiences based on high-converting traits:
— Geography
— Demographics
— Purchase intent
Result: Ads were shown only to people who actually wanted to buy.
3. Smarter Bidding Strategies
We moved from standard bidding to adaptive budget allocation, prioritizing profitable segments.
💡 Smart bidding isn’t about spending more — it’s about spending better.
4. Landing Page Optimization
We audited UX, improved load speed, and simplified CTAs.
When people clicked, they converted. And that’s the game.
📈 The Outcome?
✅ +103% more conversions
✅ Cost per lead down 20.8%
✅ Almost 2x higher conversion rate
✅ Budget spent more efficiently
🤝 What This Means For You
You’re not paying Google to send you traffic.
You’re paying Google to grow your business.
And the truth? Most agencies can’t deliver that.
We can. We just did.
If you’re tired of seeing clicks with no results — let us turn your ad spend into predictable revenue.
📩 Book a free audit today.
Let’s build your next success story.