The Backstory
Email marketing SaaS (NDA) serving the US and European markets. The niche? Brutally competitive — think Mailchimp, Klaviyo, Brevo. Their request was clear:
“We don’t need traffic. We need conversions.”
The Result? Profitable, Predictable Growth
✔️ 4.4x increase in ROAS
✔️ 3x less traffic — 10x higher quality
✔️ A revenue machine ready to scale across new markets
Step-by-Step Growth Framework
📉 November — The Unprofitable Launch
We started with standard search campaigns.
But here’s the deal:
— Broad match keywords, no exclusions
— Poor conversion UX
— 5 purchases total
➡️ We were spending money to educate the market — not to close deals.
December — Precision Over Volume
— Added negative keywords to eliminate irrelevant clicks
— Ran pain point-driven ad copy A/B tests
— Segmented campaigns by device, geo, and user intent
📌 ROAS inched up, but CPCs were still eating the budget
January — Structure Meets CRO
— Rolled out lookalike audiences from converted users
— Segmented campaigns into SaaS, Shopify, and Marketing Pros
— Switched high-performers to manual CPC bidding
— Rebuilt landing pages with Free Trial-focused CTAs
📈 We turned a leaky funnel into a conversion-optimized machine
February — Qualified Traffic Only
— Built custom audiences based on behavior and interests
— Mobile-first UX made signups frictionless
— Less traffic. More high-LTV users
March — Scaling With Performance Max
— Launched Performance Max with product feed + audience signals
— Combined Free Trial + Template Library to boost intent
— Deployed full GA4 & GTM tracking stack + remarketing
📌 ROAS hit an all-time high: +52.37%
Key Takeaways:
✅ 4.4x ROAS growth in 5 months
✅ A leaner, smarter acquisition funnel
✅ Ready-to-scale Google Ads infrastructure
✅ Combination of Search + PMax + Offer Testing + UX + Attribution = 🔥
What This Means for You
Imagine spending less and earning 4x more.
No bloated media spend. No wasted clicks.
We don’t just run ads — we engineer revenue.
And if you’re ready for a growth engine that actually pays off…
👇 Let’s talk.
📩 Get a free audit — and we’ll show you how to turn your Google Ads account into your best sales rep.
