Bicycle and bike parts online store promotion on Google Ads
Google ads account optimization:
Previously, the client worked with the contextual advertising settings that were set up from search campaigns, but the client wants to receive more applications.
To solve this problem, we implemented a comprehensive and customized solution focused on optimizing Google Ads strategies.What was done:
- Launching Perfomance Max campaigns. The most effective and proven way to increase conversions and sales. The campaigns use a combination of video, display, and search ads. This approach helps to reach a wider audience across different platforms.
- Launching shopping campaigns. Ads attract more attention and provide more information to users about a specific product compared to regular search ads on this network. Wider coverage. In the search results, users can see several product ads, as well as the text of the ad, if it matches the query. This allows you to double the reach of identified customers.
- Creating an account in the Merchant Center service – a service where we upload product data for further use in advertising.
- Regular monitoring and optimization: closely monitoring campaign performance, creating new additional campaigns, making adjustments to things like bids, keywords, and ad copy to ensure that campaigns are maximizing their effectiveness.
Results of work
Thanks to strategic use, optimized campaigns resonated with the target audience and ensured that every advertising dollar was not wasted. The effectiveness of Google Ads strategies was reflected in a significant increase in sales and brand awareness.
At the same time, we have reduced the cost of CPC and conversions. Also, sales revenue is increasing with each period.
Numbers: 01.07.24 – 31.07.24
Conclusion
We overhauled the existing Google Ads setup by implementing a comprehensive solution, which included:
- Launching Performance Max campaigns that combine video, display, and search ads to reach a broader audience across multiple platforms.
- Shopping campaigns to attract more attention by displaying product details directly in search results, expanding visibility.
- Setting up an account in Google Merchant Center for streamlined product data management.
- Regular optimization of campaigns through bid adjustments, new keywords, and ad copy changes.
Our tailored approach significantly increased sales and brand awareness while lowering conversion costs. The store saw consistent growth in revenue and ROAS, proving the effectiveness of the optimized Google Ads strategies.
