Google Analytics is a powerful tool that provides you with extensive data about your website traffic and user behavior. But which metrics should you track to effectively manage your business? Here are some key points:
- Traffic and sources: Analyze where your traffic is coming from to help you understand which marketing channels are most effective for your business.
- Behavioral metrics: Evaluate average time on site, pages per session, and bounce rate – these metrics will help you understand how attractive and user-friendly your pages are.
- Goals and conversions: Track goals such as form completions, purchases, or site registrations. This will allow you to evaluate the effectiveness of your marketing and website.
- Audience data: Study the demographics, interests, and behaviors of your audience. This will help you better understand your customers and customize your marketing campaigns.
